


At a first glance, these ads for the Brazilian Itambe Fit Light yogurt seem to be sending a body-acceptance message. Three overweight women are featured in classic movie scenes from Basic Instinct, The Seven-Year Itch and American Beauty with plus-sized models in place of Sharon Stone, Marilyn Monroe and Mena Suvari. You might think there’s a positive message behind that: fat can be beautiful too.
But the ads‘ tagline says something else: “Forget about it. Men’s preference will never change. Fit Light Yogurt.”
You can view the full ads by clicking on the thumbnails below:



Photos found on Got Ads via PopBytes
Many (American) people felt offended by these ads and consider them sizeist and sexist. I personally think that if they really wanted to portray being fat as something ugly, they should have chosen really obese women and not these plus-sized models who actually look good in the photos (my favorite is the American Beauty one)… What do you think??
Tags: Itambé Fit Light Yogurt, Brazilian ads, controversy, overweight, classic movie scenes, body image, fat, skinny