
Poor Lindsay Lohan thought she was doing the right thing by being playfully self-deprecating and blatantly honest about her shortcomings but as it turns out, that’s not actually the best way to make friends in Hollywood. According to numerous industry “experts,” PR gurus and professional image consultants, Lindsay has got to start acting like a winner if she ever expects to get her career back on track.
“The first thing Lindsay Lohan should do is stop talking about how desperate she is for work,” says Gene Grabowski, Senior Vice President of Levick Strategic Communications, which has worked with Rosie O’Donnell. “She must look, act and sound like a winner, not a loser.”
I’m not entirely sure Lindsay should be listening to this guy based solely on the fact that he worked with Rosie O’Donnell. She’s not exactly America’s favorite chubby, funny girl anymore.
“She has to appear at a worthwhile fund-raiser or do some morning news shows, where she is dressed conservatively, acting polished and centered,” crisis PR expert Cherie Kerr tells me. “All in all, she has to demonstrate that she is turning her life around.”
OK, first of all, what exactly is a “crisis PR expert?” Second of all, where do I get one? Oh wait, I need to be famous and press worthy? OK, forget it.
But LiLo stands a much better chance if she simply stays in and orders Domino’s.
“Long term, she should disappear for a few weeks, just get out the media glare and get out of L.A.,” celebrity public speaking consultant Matt Eventoff tells me.
Now we’re talking. This sounds about Lindsay’s speed these days.
“Lindsay needs to literally disappear,” publicist Tyler Barnett says. But after that, he “would advise LiLo to get involved with a charity. If she can commit herself to a cause she feels strongly about, it will not only boost her public image, but [also her] self-esteem.” [Source]
So basically, if your career is in a rut, get yourself a crisis PR expert, disappear for a while, wait a few weeks before popping up at some fundraiser you kinda care about, start dressing like a Kennedy and finally adopt a child from some third world country. Cake walk. Now bring on my celebrity collapse.
Photo Credit: Fame Pictures