Harley Pasternak is everywhere and his 5-Factor Diet is everywhere else. The Hollywood trainer extraordinaire has been behind the behinds of stars like Eva Mendes, Alicia Keys and Jessica Simpson. Now, Harley is using the constant celebrity buzz surrounding his diet routine to push it on us normal folks. But is it really worth the money? Here’s what Harley had to say about his plan:

Harley Pasternak: You don’t have to be a celebrity to use this program. Truly. I designed the 5-Factor Diet to work with any hectic lifestyle — including YOURS hot mama!

It’s five meals and snacks spaced throughout your day. Before your eyes glaze over from seeing five meals — let me tell you, this good stuff is totally quick to prepare, and your family will totally love it too. Each recipe uses no more than five main ingredients, and prep time is always just five minutes long. I know it may not feel like you have five minutes in between ballet class, soccer practice and picking up dry cleaning — but in those five minutes you can lose weight and change your life.

As for exercise the five-day exercise plan is simple and quick, as well. Just five sessions that take just five minutes to do. No excuses sister, there are five minutes in your day to take care of yourself.

Before you dismiss this as another ‘eat carrot sticks and that’s it’ plan, let me tell you that a HUGE part of my 5-Factor Diet is the Cheat Day. For six days, you eat my way. Then on the seventh day — your way. Big Mac? Supersize! Huge gooey sundae with massive amounts of whipped cream? Scarf that sucker down at your kid’s birthday party. No reading labels, no counting calories, no meal planning — no diet crap. It’s designed to give you a break — and get you focused. You’ll get right back on the program the very next day. [Source]

Back when I was boxing, I always looked forward to the day after the fight because it’s when I got to gorge myself on all the stuff I had to cut out to cut weight. But now I’m not entirely sold on the cheat day idea and whether or not it’s a reality given the craziness of modern life. But maybe that’s just an excuse and I suppose the diet is working for people. Best of luck building your diet empire, Harley!

Photo Credit: Fame Pictures

No one can blame Eva Mendes for being culturally insensitive. While filming a movie in Australia, the Latina beauty took a short trip to Uluru and dined with a group of aboriginal woman who were excited to introduce Eva to their native cuisine.

“They got these kangaroo tails, wrapped them in tin foil and threw them on the fire, with the hair still on them. Kangaroo tail tastes like the worst beef jerky you’ve tasted in your life.’

Eva, 34, was given a delicious treat for dessert. “They serve up grubs for afters,” she recalls. “You find a tree, crack open the branches and there are these fat old worms, ready to be slightly fried and eaten…After eating the kangaroo tails, the grubs were like the world’s finest tiramisu, believe me.” [Source]

Not quite sure how low-cal the Kangaroo meat is but I’ve heard that grubs are pure protein. Maybe we should alert the good folks at NutriSystem. Eva might be on to something.

The paparazzi spotted Eva Mendes leaving a liquor store in West Hollywood yesterday (June 25), carrying a large Barney’s New York shopping bag. Let’s hope she wasn’t there to buy any alcohol, because she doesn’t need another trip to rehab!

10 more pictures of Eva leaving the liquor store after the jump!

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After spending a few weeks in rehab, Eva Mendes is now “taking a break and having a good time” by exercising and being with her family.

“The sun’s out again. It’s my time,” she told PEOPLE on Tuesday at a luncheon co-hosted by Fresh Cosmetics and the new clothing line Rose at the Hollywood Roosevelt Hotel.

To maintain her sexy shape, she says, she’s “sticking to my exercise regime,” working out four days a week with trainer Harley Pasternak, doing cardio and light weights.

“I’m actually taking advantage of my time off,” she says. “You know, I had a film that was pushed, so I’m home spending time with my family, going to the gym and actually enjoying taking care of myself …. This year has been great for me because I’ve learned how to relax. The last three years have been amazing but kind of crazy. So I don’t know, I feel grounded. I feel really good.” [People]

I can only imagine how stressful Hollywood life can be, so I’m really glad Eva is learning to take care of herself by enjoying the simple things in life.

Photo credit: WENN

Yesterday (March 5) Eva Mendes turned 34 years old.

For her birthday, the actress went on a shopping spree at the Calvin Klein and Barney’s department stores in New York City. Here are some candid pictures!

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Eva Mendes looked healthy and happy as she made a visit to a medical center in Beverly Hills yesterday (March 3).

It looks like her stay in rehab really helped her overcome her “personal issues”, and I’m really happy for her!

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Eva Mendes took a short break from rehab treatment at Cirque Lodge in Utah.

“Eva is attending to some personal business in Los Angeles and intends to return to complete her treatment shortly,” the actress’s rep says.

I hope she gets well really soon!

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Eva Mendes is in rehab! She has apparently entered Cirque Lodge (the same rehab center where Lindsay Lohan stayed) a few weeks ago, yet nobody knew about it until now!

Here’s what the actress‘ rep said:

“Eva has been working hard for the past year and made a positive decision to take some much-needed time off to proactively attend to some personal issues that, while not critical, she felt deserved some outside professional support. Out of respect for Eva’s privacy, we do not wish to discuss further details.” [TMZ]

This comes as a surprise to many. Who would have thought Eva, of all celebrities, would enter rehab?

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